The all-in-one
UPA Europe 2008 conference communication tool
Offering agenda, audience response, messaging and other useful services.
Turin to Host First UPA European Regional Conference
Turin, Italy. Over 250 participants are expected to attend the first European regional conference of the Usability Professionals’ Association (UPA) next month. From December 4-6, 2008, with the support of the Region Piedmont and the Centro Incontri, the beautiful baroque city of Turin, 2008 World Design Capital, will host the conference, themed "Usability and Design: Cultivating Diversity", with important contributions being made by companies such as IBM, Oracle, Yahoo! and many others.
The conference will concentrate on overcoming the traditional professional divide between the concepts of usability and design, with a particular focus on uniting the diverse cultures and practices within Europe: “The UPA Europe conference provides a great opportunity to reinforce the importance of usability and user-centred design in Europe, and will underline the central role of the UPA in advocating these ideas,” says Michele Visciola, President of the UPA Italy, and conference chair.
Highlights of the conference will include the welcome message from Prof. Rodolfo Zich, President of Torino Wireless, and four keynote speakers. Elizabeth Churchill, principal research scientist at Yahoo! Research; Anxo Cereijo-Roibás, user experience research manager at Vodafone Global; acclaimed designer Isao Hosoe; and Daria Loi, design researcher at Intel Corporation will speak on topics related to five macro-themes: industrial design and usability, cross-cultural design, designing mobile usability, usability and creativity, and managing design in organisations. Downloadable versions of the speakers’ presentations will be available online after the conference on this web site.
On the final day of the conference, open discussions on the outlook to the future will be held by special interest groups for UPA and UXnet. Inspired by the Slow Food cultural movement, which aims to protect and defend our world's heritage of agricultural biodiversity and gastronomic traditions, European UPA members are invited to bring their own original contributions to the growth of the usability culture and practice.
The Usability Professionals’ Association supports usability specialists, people from all aspects of human-centred design, and the broad family of disciplines that create the user experience in promoting the design and development of usable products. The conference is open to both UPA and non UPA members. A detailed program of events and speakers can currently be found on this page.
The UPA Europe 2008 conference has been sponsored by Adage, Amberlight, Apogee, dnx Group, Design for Lucy, Experientia, IUP, Keynote, and UID. Exhibition sponsors are Axure, SR Labs/ Tobii, SMI, and Noldus.
Registrations are now closed!
Print version:
UPA Europe 2008 press release (PDF 101Kb)
UPA Europe 2008 comunicato stampa (PDF 100Kb)
Contact conference program manager:
Cristina Lobnik, email: cristina.lobnik@upaeurope2008.org,
Tel. +39 011 8129687.
 |
|
 |