Themes
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Managing usability and user-experience designin the Organizations
Usability, user experience and experience design are increasingly fashionable terms within companies and corporations. Products are marketed with an emphasis on their excellent user experience. But the processes within companies are often based on a logic that predates a user-centered focus. How to make the case for usability within organizations? How to implement this new way of thinking? How to make a change on strategic level and affect innovation processes?
You are invited to submit your paper proposal on these - not exclusive – related themes:
- Innovation and usability
- The ROI of usability
- Management and usability
- Service Design
- Foresight and user requirements
- The business of usability
- Corporate cultures and usability
- Marketing and usability
- Making or Buying usability services
- Cultivating usability out of UX teams
Registrations are now closed!
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